De-AI Corrections for Typeset D1
⬇ Download the Marked-Up PDF (Acrobat comments, 91 edits)
The D1 proof with every correction as an Adobe strikethrough/replace comment — open in Acrobat and work the Comments panel. Author: Lior Weinstein.
How to Use This Document
Red strikethrough = delete. Green = replacement text. Rows marked KEEP were flagged by the screen but survive review — listed so editors know they were considered, not missed.
Context: the manuscript uses short sentences and rhythmic repetition deliberately — that is the authors’ voice and should not be sanded down. These corrections target a narrower problem: filler adverbs and stock dramatic beats, concentrated in Chapter 4 (a late rewrite that missed the manuscript’s usual de-AI editing pass). Every edit is surgical; no facts, stories, or dialogue change.
§1 · Chapter 4, “The Chokehold” PRIORITY — 25 EDITS, pp. 35–48
This chapter carries 4× the filler-adverb density of the rest of the book (20 instances in ~5,100 words vs. a book-wide average of ~1 per 1,000). The fixes below are nearly all single-word deletions.
| Page | Correction | Why |
|---|---|---|
| 35 | “just 31 percent actually did. | The next sentence already restates the number; the command is redundant. (See §2 — this beat appears 5× in the book.) |
| 35 | “ | Wind-up adds nothing, and “canyon that wide… gap that wide” doubles the phrase in one sentence. |
| 36 | “It dies on the floor | Filler adverb; the image is already quiet. |
| 36 | “Let us show you how it happens. And then | Doubled announcement; one “let us show you” carries both. |
| 36 | “The game | Not literal (the game ends at checkmate); the sentence is stronger without it. |
| 37 | “But that is | Filler emphasis. |
| 37 | “…comes to about 2 followed by 170 zeros. Sit with that, because the human mind can’t.” KEEP | Earned — the clause explains itself and sets up the atoms comparison. Keep this one; cut the p. 42 repeat below. |
| 39 | “a chatbot his own customer-service team | “Routed around” already implies covert. |
| 40 | “can still watch the whole thing die | “Without a single line item” already says silent. |
| 41 | “the data on how far apart those planets have drifted is | Filler intensifier. |
| 41 | “3 out of 4 leaders | A survey answer isn’t quiet; the stat carries the punch. |
| 41 | “you’ve told everyone you own it, and | “Nothing” doesn’t need help. |
| 41 | “some of them are doing | The 29% sabotage stat that follows is the emphasis. |
| 41 | “ | “The truth is” is a stock opener; the sentence is the truth. |
| 42 | “feeding garbage into the tools so the output looks useless, | Fifth “quietly” in the chapter. |
| 42 | “…a former chief executive of Google among them, were booed | Booing is loud. |
| 42 | “NPR ran a piece | Hedge adds nothing. |
| 42 | “…keep AI out of their remarks entirely. | Second “Sit with that” in one chapter (see p. 37). The follow-on sentence does the sitting. |
| 43 | “the veterans who knew which approvals | The contrast with “pure theater” carries it. |
| 44 | “just 1 in 50 corporate AI investments delivers | Filler intensifier on an already-strong stat. |
| 44 | “ | Collapses a mechanical “It is not… It is not… It is…” drumbeat into one sentence; keeps the chess/Go punch. |
| 45 | “untrained on it, and | Sixth “quietly.” The chapter’s point survives. |
| 45 | “Has anything they actually do on a chaotic Monday morning | Matches the sentence’s own “actually do.” |
| 46 | “Later in this book we’ll go | Restores the manuscript’s original phrasing; “go deep” is the authors’ idiom. |
| 46 | “builds an honest picture of how their hours are | Restores original wording; “actually” matches the surrounding register. |
| 47 | “And these super agents are | The reversal (“right up until”) is the emphasis. |
| 48 | “…tells you precisely which piece to fix” KEEP | “Precisely” is doing real work here (pinpointing). |
§2 · Repeated Dramatic Beats, Book-Wide pp. 16–191
Two stock beats repeat enough to become visible. Recommendation: keep the single strongest instance of each and cut the rest.
“Read that again.” — appears 5× (keep 1)
| Page | Correction | Why |
|---|---|---|
| 16 | “Not that they failed. That they were succeeding just enough to feel safe. | Cuts the command and the verbatim echo; the line lands harder said once. |
| 31 | “This is not about replacing people. | The sentence is nine words; the reader read it. |
| 35 | “just 31 percent actually did. | Chapter 4 instance (also listed in §1) — the follow-on sentence already restates the number. |
| 65 | “…lower than if they’d received no empathetic response at all. | “No response outperforms fake empathy” IS the read-that-again — it restates the finding perfectly. |
| 165 | “The AI Org Chart doesn’t replace people. It replaces tasks. Read that again. Because this is the single most important sentence in this chapter…” KEEP | The one earned instance — the text explicitly stakes the book’s central claim on it. Keeping exactly one preserves its force. |
“Here’s the thing.” — bare version appears 4× (cut all 4; the “Here’s the thing about/most X…” variants carry content and stay)
| Page | Correction | Why |
|---|---|---|
| 64 | “ | Start on the account manager; the four-year relationship in the next line shows she was sorry. |
| 117 | “ | The claim stands alone. |
| 149 | “ | One of the best lines in the book — don’t make it wait behind a throat-clear. |
| 186 | “ | Same fix. |
| 4 | “Here’s the thing most founders and CEOs get wrong about their company.” KEEP | Names its subject — a signpost with content, not filler. |
| 26 | “Here’s the thing most people miss.” KEEP | Same — it stakes a claim (“people miss this”) the next sentence pays off. |
| 191 | “Here’s the thing about accountability.” KEEP | Has an object; reads as spoken emphasis, not a stall. |
§3 · Filler Intensifiers, Rest of Book 18 edits
Same pattern as Chapter 4 at much lower density. Single-word deletions unless shown otherwise.
| Page | Correction | Why |
|---|---|---|
| 7 | “building trust, navigating politics, or creating something | Filler. |
| 11 | “Some of those processes are | “Irreplaceably” is the strong word; don’t dilute it. |
| 30 | “here’s where the arbitrage becomes | Filler. |
| 54 | “It said | Filler. |
| 59 | “The Toyota Production System was | Hedge. |
| 77 | “it costs you | Plainer. |
| 92 | “And the parts that are | The list defines “human”; no adverb needed. |
| 93 | “Each layer | Not literal-physical. |
| 99 | “which parts of the work are | Filler. |
| 130 | “The buyer is | Hedge. |
| 137 | “The results were | The numbers prove it. |
| 146 | “Tier 1 can | Filler. |
| 149 | “The window of urgency that got everyone aligned has | Filler. |
| 157 | “The skeptical VP who was | “Skeptical” already covers it. |
| 164 | “He could | Stronger plain. |
| 174 | “One of the four tools was | Sets up the contrast with the two redundant tools. |
| 174 | “And one was | Hedge. |
| 206 | “And it is | “Urgently” is the word doing the work. |
| 18 | “They literally held the future in their hands.” (Kodak) KEEP | Literal — engineers physically held the prototype. |
| 22 | “Both mistakes share a root cause, but name the second one precisely.” KEEP | “Precisely” is an instruction about precision, not decoration. |
| 31 | “They grow, yes. They learn, absolutely.” KEEP | Natural speech rhythm — the concession beat in an argument. |
| 58 | “Or more precisely, it’s a problem you can only see when you look past the org chart.” KEEP | A genuine precision qualifier — the sentence sharpens the claim. |
| 91 | “They discover where it’s genuinely useful and where it’s confidently wrong.” KEEP | Deliberate antithesis — genuinely/confidently is the point of the sentence. |
| 142 | “When the workflows aren’t deeply embedded.” KEEP | Standard collocation carrying real meaning (depth of integration). |
| 147 | “Use the time to understand the problem deeply – what your data looks like, what the edge cases are…” KEEP | Depth of understanding is the literal instruction. |
| 165 | “If you don’t draw that line clearly, loudly, and repeatedly…” KEEP | An instruction about communication volume — “loudly” is literal advice. |
| 168 | “They will resist. Not loudly. Not obviously. They’ll just… not adopt.” KEEP | The negations carry the meaning (silent resistance) — this is the earned version of the pattern. |
§4 · Pattern Advisories EDITORIAL DISCRETION
These patterns are frequent enough to note but are intertwined with the authors’ deliberate style — short declaratives, rhythmic repetition, direct address. We recommend thinning only where flagged, not a global sweep.
1 · “Here’s…” paragraph openers — 85 instances (~5 per chapter). The variants that name their subject (“Here’s the framework, stated simply”) are fine, and the ones inside quoted speech or the Chapter 14 communication template are dialogue and stay. The density peaks in Chapter 7 (9 instances, four of them the same “Here’s how you spot…” scaffold) and Chapter 2 (7). Suggested rule: keep at most 2–3 per chapter, vary the rest by starting on the content itself. Specific edits in §5-A.
2 · “It’s not X. It’s Y.” reframes — 39 instances. Some are the book’s genuine argument structure (rent vs. own, tasks vs. people). Suggest trimming only where the X was never plausible to the reader — e.g., “That’s not a marketing problem. That’s an org chart problem.” (p. 58) earns it; several others deny things nobody believed. Specific edits in §5-B.
3 · “Not X. Not Y. Z.” countdowns — 21+ instances. Many are the authors’ stage cadence and read aloud well (“Not job descriptions. Not responsibilities. Actual activities.” — p. 60). Flag only the ones where the negated items are interchangeable filler, and one scaffold (“Not because they’re not X. Because Y.”) that repeats on pp. 96, 198, and 209. Specific edits in §5-C.
4 · Em/en-dash density — ~1 per 98 words (a human baseline is closer to 1 per 150). House typography uses spaced en dashes, which softens this in print. No global change recommended; where a paragraph carries 3+ dashes, prefer a period, colon, or parentheses for one of them. Worked examples in §5-D.
§5 · Advisory Fixes — The Specific Edits We’d Make 40 EDITS
Section 4 named the patterns; this section is the concrete markup. Same conventions: delete, replace. These are our recommendations — where an editor disagrees, the §4 principle (keep the earned instance, cut the interchangeable one) is the tiebreaker.
§5-A · “Here’s…” openers — 14 edits
| Page | Correction | Why |
|---|---|---|
| 9 | “ | The cost point makes its own urgency. |
| 15 | “ | The 2009 stat is the surprise; announcing it dilutes it. |
| 16 | “ | Folds the frame into the sentence. |
| 21 | “Why invest in something that’s still evolving? | The answer follows the question directly. |
| 22 | “ | Same content, one sentence shorter. |
| 29 | “ | Turns the announcement into a claim. |
| 54 | “ | Keeps the experience claim, drops the wind-up. |
| 57 | “ | Puts the reader in the verb. |
| 77 | “Here’s how you spot automation candidates. Look for four patterns.” KEEP | Chapter 7 uses this scaffold four times in six pages (pp. 77, 78, 79, 82). The first instance keeps its job; the next three rows vary the rest. |
| 78 | “ | Second use of the scaffold; the replacement keeps the transition but changes the shape. |
| 79 | “ | Third use; the replacement sets up the “different pattern” the list then delivers. |
| 82 | “ | Fourth use; one sentence replaces two and leads straight into the numbered list. |
| 105 | “ | The example explains itself. |
| 128 | “ | Merges the announcement into the payoff. |
| 198 | “ | Same claim, no stage-direction. |
| 69 | “I made this call. Here’s why. Here’s what we’re going to do now.” KEEP | Quoted speech — a leader owning a decision out loud. That’s how people talk. |
| 107 | “Here’s what your role looks like today. Here’s what it could look like in six months. And here’s how we get there together.” KEEP | Quoted speech — the manager’s script the chapter is teaching. |
| 171–172 | The Chapter 14 communication template (“Here’s what we’re working on right now…”, “Here’s what it means day-to-day…”, “Here’s how to reach me…”) KEEP | A literal template the reader is meant to say to their team; direct address is the point. |
§5-B · “It’s not X. It’s Y.” reframes — 9 edits
Principle applied: if the reader never believed X, cut the denial or fold it into one sentence. The earned ones (“That’s not a technology stat. That’s a leadership stat.” p. 11 · “That’s not a trend. It’s arithmetic.” p. 134 · “It’s not a technology project. It’s an organizational design project.” p. 109) stay untouched.
| Page | Correction | Why |
|---|---|---|
| 8 | “ | One sentence keeps the softener without the two-beat reveal. |
| 11 | “ | Fold into one sentence; the claim is the payload. |
| 32 | “ | The preceding sentence already said what it isn’t. |
| 71 | “ | Two negations, one breath. |
| 93 | “ | Triple negation before a four-word point. |
| 107 | “ | This punchline appears verbatim again on p. 165; a repeated punchline stops being one. Trim the first occurrence, keep the second. |
| 165 | “That’s not a lateral move. That’s a promotion.” KEEP | The Human Side chapter is where the line does its real work — this is the occurrence that stays. |
| 195 | “ | Same merge. |
| 199 | “ | Same merge; keeps the rhythm for the compounding argument that follows. |
| 8 | “ | Interchangeable items don’t each need a sentence. |
§5-C · “Not X. Not Y. Z.” countdowns — 6 edits
The keepers are the ones with concrete, escalating items or a callback (pp. 53, 60, 63, 82, 96, 102, 169, 194, 209 “feel safe” callback, 210, 216 — closing-page exhortations are stage voice and stay). The edits below are where items are interchangeable, or the same scaffold repeats.
| Page | Correction | Why |
|---|---|---|
| 13 | “ | The carriage image is the sentence; the negations delay it. |
| 16 | “That’s the danger zone. | Compresses three negations to a single beat that names the actual danger. |
| 22 | “ | Merge; items are near-synonyms. |
| 150 | “It’s long enough to build something real. | Merge; prototype/demo are one idea. |
| 198 | “Your competitors can’t catch you. | This “Not because they’re not X” scaffold already runs at p. 96 and p. 209; third use flattens all three. The “because” clause is self-sufficient here. |
| 214 | “…you will have owned intelligence running inside your company. | Chapter 18 uses the countdown five times in eight pages; merging this one (and keeping pp. 209/210/216) preserves the closing cadence without the drum-machine effect. |
§5-D · Em-dash clusters — 11 edits
The fix is never global — it’s one or two substitutions per crowded page. The five densest prose pages, each edit listed individually. (p. 56’s dashes are list-item formatting — Decisions – …, Communications – … — and need no change; same for the d/e/f/g checklist dashes on p. 148.)
| Page | Correction | Why |
|---|---|---|
| 88 | “But remember | Colon introduces the explanation; frees a dash on the densest page in the book (10 dashes in 253 words). |
| 88 | “And a few | True aside → parentheses. |
| 88 | “…human judgment but involve significant prep work | Dash-before-list → colon. (The H/S/B label dashes are list formatting and stay.) |
| 104 | “Creative direction | Four consecutive sentences on this page use the same dash-pair aside; converting two to parentheses breaks the drumbeat. |
| 104 | “Tier 1 | Second of the four; the Tier 2 and No-Go sentences keep their dashes. |
| 138 | “Your data is portable | Dash-before-explanation → colon. Page carries 8 dashes in 314 words. |
| 138 | “Your process logic is yours | Same page, same construction — the parallel colons read as a deliberate list. |
| 138 | “It runs on an off-the-shelf CRM and a bought help desk | Dash splicing two full sentences → period. |
| 144 | “For every initiative on your AI roadmap | True aside → parentheses. The condition–verdict dashes in the matrix itself (“…already built a mature, reliable version – buy it”) are consistent parallel structure and stay. |
| 148 | “The most dangerous thing you can do is build everything | Dash-before-explanation → colon. |
| 148 | “The second most dangerous thing is buy everything | Parallel fix to the sentence above — the pair reads as intended. |
Prepared by Lior’s editorial tooling, July 16, 2026 · Basis: full-text pattern audit of the D1 proof (“Agent Advantage Inrterior D1 copy.pdf”) against the manuscript’s complete de-AI style catalog (25 pattern categories), cross-checked against the July 5 production manuscript (v287). Page references are the printed folios in the D1 proof; quotes are verbatim from the proof text.
Categories audited and found clean (zero or negligible instances — the manuscript’s earlier editing passes already handled them): formal connectors (“Moreover/Furthermore/Additionally”), “it’s worth noting,” signposted conclusions (“In conclusion/To sum up”), vague attribution (“experts argue”), participle analysis tails (“…highlighting its importance”), copula dodging (“serves as/stands as”), patronizing analogies, “Imagine a world where…”, historical analogy stacking, “Despite these challenges…” formula, stakes inflation, invented concept labels, LinkedIn vocabulary (game-changer, holistic, tapestry, ecosystem, paradigm, seamless), and false ranges. The few residual hits sit inside Marc Benioff’s foreword or Tony’s stage cadence and are authentic voice — left untouched by design.